Webinars
Our next webinar: Enjoy the Ride – How to develop, launch and embed company values with impact
Wednesday 20 November, 17:00 GMT / 12:00 ET / 09:00 PT
The talk that wowed World Employer Brand Day in Amsterdam last month is now a Ph.Creative webinar. Grab this chance to learn how to Enjoy the Ride. Get inspired by our CXO Dave Hazlehurst and Head of Strategy Julie Randall as they show you how to do company values in a way that sticks, increases your employee NPS and ultimately builds your brand.
Enjoy the Ride
The talk that wowed World Employer Brand Day 2024 in Amsterdam is now a Ph.Creative webinar. Grab this chance to learn how to Enjoy the Ride. Get inspired by our CXO Dave Hazlehurst and Head of Strategy Julie Randall as they take you through our work with Merlin Entertainments (Alton Towers, Madame Tussaud's, Legoland, etc.) and show you how to do company values in a way that sticks, increases your employee NPS and ultimately builds your brand.
46 minutes
Strengthening Employer Brand During a Time of Change
Learn how to strengthen your EB as we delve into Mimecast’s journey of refreshing their Employer Brand and EVP. As a fast-growing cybersecurity company with over 2,000 employees, Mimecast had to realign its EVP after dramatic changes, including the impact of COVID-19, 60% of employees joining remotely, and the founder, CEO, and CMO all leaving during the refresh.
57 minutes
Aligning Corporate and Employer Brands
In this lively session, you will understand the difference between corporate and employer brands. Learn when and how to align them, and when to keep them separate. Discover how to get buy-in from key stakeholders and identify non-negotiables. Plus, you will see powerful examples of household name brands where the employer brand aligns closely with, or is distinct from, the corporate brand.
70 minutes
Employer Brand and AI
Understand the transformative impact of AI beyond technology and how it influences broader business landscapes. Learn why human insights are still crucial in an age dominated by data and AI. Discover how to create tailored content and hyper-personalised experiences that resonate deeply with candidates and customers.
52 minutes
The Power of Communities: Inside-Out Advocacy
Discover why building a community of passionate advocates is the game-changer your employer brand needs. Learn how to cultivate communities that enhance your employer brand and drive talent attraction. This webinar is full of actionable strategies to turn your employees, customers and partners into your brand champions.
55 minutes
Don't Just Build It, Broadcast it!
Having an employer brand is not enough; it must be actively managed and promoted both internally and externally to realise its full potential in attracting and retaining talent. In this webinar, you'll learn how to turn your employer brand into a recruitment powerhouse.
38 minutes
“We’re Hiring” isn’t enough
How to captivate your talent audience with organic recruitment marketing. Social media and recruitment marketing experts from Ph.Creative and Church & Dwight uncover the essence of organic recruitment marketing. Learn how to elevate Your EVP in 4 steps, craft an integrated strategy and harness paid media. Plus, get the news on 2024 recruitment trends.
60 minutes
Intentional Inclusion
This webinar unravels the concept of having diversity and inclusion efforts "baked in" to your Employer Brand strategy and EVP. We explore why this default phrase might not be enough. As thought leaders, Ph. Creative is committed to fostering authentic DEI brands. Discover practical advice and best practices as we share insights on creating intentional and inclusive narratives for diverse audiences.
55 minutes
Breathe Life into Your EVP in a Year Where Budgets may be Flat
In this dynamic session, we'll dive into practical, cost-effective strategies to evaluate, rejuvenate, and realign your EVP with the evolving needs and aspirations of your workforce, all without stretching your budget.
51 minutes
Being a Great EB Client
An insightful fireside chat on becoming the “favourite client,” which is not always about being the biggest client. Gain valuable insights as we discuss common client mistakes and the qualities that make a great client.
59 minutes