Webinars
Our next webinar: Strengthening Employer Brand During a Time of Change
Tuesday 22 October, 17:00 BST / 12:00 ET / 09:00 PT
Join us for an insightful webinar in which Julie Randall (Ph.Creative) and Sabrina Rossetti (Mimecast) delve into Mimecast’s journey of refreshing their employer brand (EB) and employee value proposition (EVP) amidst significant challenges. As a fast-growing cybersecurity company with over 42,000 customers and 2,000+ employees, Mimecast had to realign its EVP after dramatic changes, including the impact of COVID-19, over 60% of employees joining remotely, and major leadership shifts – with the founder, CEO, and CMO all leaving during the refresh.
We’ll cover:
- signs it’s time to refresh your EVP/EB
- How to successfully manage a refresh
- Navigating leadership changes and complex stakeholders
- Building a strong client-agency partnership through the challenges.
Aligning Corporate and Employer Brands
In this lively session, you will understand the difference between corporate and employer brands. Learn when and how to align them, and when to keep them separate. Discover how to get buy-in from key stakeholders and identify non-negotiables. Plus, you will see powerful examples of household name brands where the employer brand aligns closely with, or is distinct from, the corporate brand.
70 minutes
Employer Brand and AI
Understand the transformative impact of AI beyond technology and how it influences broader business landscapes. Learn why human insights are still crucial in an age dominated by data and AI. Discover how to create tailored content and hyper-personalised experiences that resonate deeply with candidates and customers.
52 minutes
The Power of Communities: Inside-Out Advocacy
Discover why building a community of passionate advocates is the game-changer your employer brand needs. Learn how to cultivate communities that enhance your employer brand and drive talent attraction. This webinar is full of actionable strategies to turn your employees, customers and partners into your brand champions.
55 minutes
Don't Just Build It, Broadcast it!
Having an employer brand is not enough; it must be actively managed and promoted both internally and externally to realise its full potential in attracting and retaining talent. In this webinar, you'll learn how to turn your employer brand into a recruitment powerhouse.
38 minutes
“We’re Hiring” isn’t enough
How to captivate your talent audience with organic recruitment marketing. Social media and recruitment marketing experts from Ph.Creative and Church & Dwight uncover the essence of organic recruitment marketing. Learn how to elevate Your EVP in 4 steps, craft an integrated strategy and harness paid media. Plus, get the news on 2024 recruitment trends.
60 minutes
Intentional Inclusion
This webinar unravels the concept of having diversity and inclusion efforts "baked in" to your Employer Brand strategy and EVP. We explore why this default phrase might not be enough. As thought leaders, Ph. Creative is committed to fostering authentic DEI brands. Discover practical advice and best practices as we share insights on creating intentional and inclusive narratives for diverse audiences.
55 minutes
What Makes a Good Careers Site?
Uncover the secrets to creating a careers site that puts you a cut above in a noisy job market. By the end of this session, you’ll know what’s needed for a site that reflects your unique Employee Value Proposition (EVP) and leverages SEO to attract top talent in markets like retail, entertainment, hospitality and FMCG.
55 minutes
Igniting Your CEO’s Passion for Employer Branding
Discover how to translate vision and values into language that resonates with leaders and candidates alike, increasing engagement and showcasing the importance of employer branding. This innovative strategy not only elevates your brand but could also advance your career.
57 minutes
Breathe Life into Your EVP in a Year Where Budgets may be Flat
In this dynamic session, we'll dive into practical, cost-effective strategies to evaluate, rejuvenate, and realign your EVP with the evolving needs and aspirations of your workforce, all without stretching your budget.
51 minutes
Story Doing
When you create your employer brand, it must be well-researched but more than that, it must move people. Learn the power of storytelling to breathe personality into your employer brand and make an emotional connection with your audience.
60 minutes
Being a Great EB Client
An insightful fireside chat on becoming the “favourite client,” which is not always about being the biggest client. Gain valuable insights as we discuss common client mistakes and the qualities that make a great client.
59 minutes
6 AI Tools You Should be Using
Unlock the future of efficiency with an overview of six essential AI applications for EB and TA professionals. It's time to transform your workflow.
49 minutes
Advanced People Strategy for Leaders
As a leader in your organisation, you understand the critical role that people play in driving success. Learn how to maximise the potential of your people, align with your organisational purpose, and drive sustainable profitability, to stay ahead in a rapidly evolving business landscape.
59 minutes