This One is Essential

Understand the transformative impact of AI beyond technology and how it influences broader business landscapes. Learn why human insights are still crucial in an age dominated by data and AI. Discover how to create tailored content and hyper-personalised experiences that resonate deeply with candidates and customers.

Key Takeaways

1. Explore using tools like Otter.ai, Remesh and Yabble to streamline research, but use human oversight to maintain authenticity.
2. A custom ChatGPT model can provide useful starting points for persona development and competitor analysis, but use it as a jumping-off point for human-generated content.
3. Conduct empathy mapping exercises to deeply understand the employee experience and key influencers, then use those insights to inform your employer branding strategy.
4. Focus on designing personalised, human-centric experiences first, then leverage technology to enhance those experiences.
5. Continuously evaluate the balance between AI tools and human creativity to find the right approach for your organisation.

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