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Discover why building a community of passionate advocates is the game-changer your employer brand needs
Learn how to cultivate both internal and external communities that not only enhance your employer brand but also drive talent attraction. We’ll explore the 'Inside-Out' approach, dissect passive vs. active advocacy, and share actionable strategies to turn your employees, customers and partners into your brand champions.
Key Takeaways
- Start by understanding the why behind an advocacy programme from different stakeholder perspectives.
- Create psychological safety for employees to share authentically.
- Tune advocacy programmes and content to different employee personas.
- Measure impact over time.
- Leverage other departments like marketing and communications for content support.
- Recognise and reward advocates to sustain engagement in the programme.
Presenters
"Google" Dave Hazlehurst
CXO
Ph.Creative
Hassan Al Hindwan
Global Employer Branding Marketing Lead
Sanofi