When you create your employer brand, it must be well-researched but more than that, it must move people. Learn the power of storytelling to breathe personality into your employer brand and make an emotional connection with your audience.
Key Takeaways
Start small. Let employees be your voice.
Strategic EVP alignment: Be intentional in capturing content aligned with your EVP.
Don't underestimate the power that recognizing yourself in a company's culture can impact the candidates' decision to apply.
Brand vs user-generated content: Leverage employee content that embodies the essence of brand videos.
