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Story Doing

When you create your employer brand, it must be well-researched but more than that, it must move people. Learn the power of storytelling to breathe personality into your employer brand and make an emotional connection with your audience.

Key Takeaways

  1. Start small. Let employees be your voice.
  2. Strategic EVP alignment: Be intentional in capturing content aligned with your EVP.
  3. Don't underestimate the power that recognizing yourself in a company's culture can impact the candidates' decision to apply.
  4. Brand vs user-generated content: Leverage employee content that embodies the essence of brand videos. 


Bryan Adams-1

Bryan Adams
Founder, CEO

Brian Vigeant

Brian Vigeant
Co-Founder, CEO

Our Partners

Thanks to HappyDance careers site platform and Culture HQ for sponsoring this webinar.

Watch the replay